In this book, he outlines his philosophy behind building a network marketing business by attracting prospects to you instead of going out and chasing after them.
The Alpha Networker — A Network Marketing Leader
The Alpha networker is a tag that Mike Dillard gives to any network marketing leader who is able to attract a huge following. This following comes not by luck or happenstance as many people believe. Instead it comes as a result of adopting a certain state of mind. If you are not having success in your network marketing business, you need to ask yourself if you are an Alpha networker or a Beta networker.
The Beta Networker — Wants to Follow the Leader
Most distributors in the network marketing industry are Beta networkers. This means that they follow behind leaders and hope that by associating with the right leaders they will be able to benefit from the success and attraction of that leader. Those leaders that the Beta networkers are following after are referred to by Mike Dillard as Alpha networkers.
How to Recognize The Alpha Networker
According to Mike Dillard, an Alpha networker is a leader in the network marketing industry that already has a certain level of belief. This individual believes that he or she is going to the top and could care less if anyone disagrees or disputes this fact. This person has made a decision that they are going to do whatever it takes to make it in the industry and will allow nothing to stop them.
These are the network marketing distributors that have built the huge nationwide organizations. These are the network marketing distributors that are running the meetings and doing the conference calls. These are the network marketing distributors that get the most recognition at your company's national events.
If you are struggling in the network marketing industry, the secret to turning it around is to adopt an Alpha philosophy to building a business.
Alpha Means Leadership
Network marketing is an industry that requires leadership. It takes leadership to effectively turn a prospect into a new distributor in your company. It takes leadership to turn that new distributor into a producing and effective distributor.
Prospects don't want to follow someone with a low belief level. If you don't believe in yourself and believe that you can make it to the top in your network marketing company, your prospects will pick up on that even at a subconscious level. As a result, your prospects will decide not to get started and sometimes not even know why.
If this is happening to you a lot, there is a good chance that you really need to take a look at your mindset and make some dramatic shifts so that you can start to attract the right people to your business.
The key to becoming an Alpha Networker is to be able to have something valuable to offer.
If you are just getting started in the network marketing industry it will take some time to develop yourself to be able to have something valuable to offer. The good news is that there isn't a lot of competition. Most people refuse to develop themselves so by taking the time out to do so, you will have a competitive advantage over the rest.
The Alpha Philosophy
If you are concerned as to whether you sponsor a particular prospect you are not adopting the philosophy of an Alpha. If you are upset because someone in your family calls your opportunity a pyramid scheme you are not adopting the philosophy of an Alpha. The philosophy of an Alpha is to be assertive, to lead from the front and to take all out massive action. Being an Alpha Networker is the only way you will ever earn big money in this industry.
Mike Dillard developed his skills and mindset so that he went from existing as a Beta to excelling as an Alpha. You can too.
Mike Dillard developed his skills and mindset so that he went from existing as a Beta to excelling as an Alpha. You can too.
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