Explosive Network Marketing Jumpstart (Part 2 of 6)

3.2 How to Sell Your Company’s Products Effectively

At this point, you've selected a product and an upline. You know what you are selling and who can help you, but you may be unsure of the best way in which to approach the sales or recruitment process.

Step one is to “know thy target audience.” If you don't know who you're selling to and understand what motivates them and drives them (and, coincidently, why buying your product would be a good idea), then you're barking up the wrong tree. Now, in this specific instance, since you are network marketing, your goal is to know two different audiences: the first is the group of people who might buy the product you are offering; the second is the group who might join your network.

You can get a rough idea of who falls into the first group by looking at the product you're selling: what is it? And who would want to use it? If it's a vitamin, for instance, who might you target and why should they be interested? Could it help improve their memory? Could it prevent them from getting sick? Could it help them gain muscle mass?

Now, when you're targeting potential members of your network, you'll essentially be doing the same thing. You're marketing the value of your product to marketers, too. They have to understand why the product and the opportunity are better than the other thousands of opportunities floating around on the Internet.

If you understand the mindset of both of these target groups, you should then be able to market to them effectively. Just keep this important principle in mind: whatever you're marketing, you should market it as a solution to a specific problem that group of people encounters. If you can describe who such a person might be in your head, you will also understand what that person might want – and subsequently how best to target him or her.