We can learn a lot from the master of recognizing and creating trends. Listen to what Simon Sinek has to say about Steve Job's Apple.
In a recent TED talk video, author Simon Sinek recently discussed the enviable success of Apple. He argues (and I agree), Apple’s dominance is rooted in their clarity and commitment of message. Instead of explaining that they make great products, but they tell the consumer why they make their products.
Hear more of Sinek’s explanation here below:
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