The statement that ‘companies are no longer in control of their message’
refers to the old methods of marketing that were based on one-way messages or
interruption marketing.
Marketing previously existed solely as in one dimensional and one
directional conversation with the companies telling the customers explicitly
why they need their products and why the customer could not live without their
products through methods such as sly marketing practices and subliminal
messages. Many of the biggest companies have been successful
been in using subliminal messages to provoke consumers to crave
their products. For a visual display, I recommend visiting http://www.subliminal-messaging.com/visual-examples-of-subliminal-messages/.
Before social media and web 2.0, customers did not have the kind of
venues where they could express their displeasure or satisfaction with the
companies they patronized. It was typically done through word of mouth or if a
customer had a real gripe the most they could do was rant and rave and make a
scene at the customer service desk, but ultimately there was no immediate
concern of major fallout from one disgruntled customer.
Today, however, that is completely opposite. One well-timed, well-place
derogatory review can pick up speed like a snowball turned into an
avalanche. With powerful mediums
like Facebook, Twitter and blogs, that same disgruntled customer can become the
catalyst for a powerful movement against a company.
According to MLM marketing guru, Mike Dillard of Magnetic Sponsoring,
traditional marketing has become devoid of the true marketing power that it
once possessed. Even in Network Marketing, also
known as MLM (Multi-Level Marketing), the traditional methods of broadcasting
the company’s message by word of mouth has have
become irrelevant in the pool of noise and advertising clutter.
For example, what do we typically do when we are watching a recorded or
‘DVR’ed’ episode of our favorite TV show? Usually, the commercials are fast forwarded or a great time
to refresh the snacks.
In his book, MLM Traffic Formula, Mike
explains how “before the Internet, organizations and companies were protected
by an information ‘buffer zone’ which shielded them form the onslaught of
people, opinions, competitors, and ads.+.”
Those days are long gone.
Instead of controlling the flow of information, companies must harness
and use this information proactively. They must have an open conversation now
with the customer. The flow of
information is now a matter of give and take.
Mike’s
Magnetic Sponsoring brand is now a perfect example of this. The marketing
program hooks the prospective customer by giving them the high value
information that they are seeking for free in the form of a 7 day boot camp
that explains effective internet Internet[RC1] marketing for network marketers in
exchange simply for the customer’s name, email and phone number.
The genius behind this type of marketing concept is that the
Mike is not just building rapport with the prospect, but he’s also building a
customer list and carrying each prospect through an automatic sales funnel
system. This system allows customers
to choose the direction they wish to go, whether it’s the purchase of a
marketing eBook or the complete system. This system is made up of cyber robots
also known as capture pages and auto responders that seem to be talking
directly to each customer and carries on the conversations as if Mike is
specifically talking to each person.
Even the emails are personalized with the information originally captured
in the giveaway of the boot camp.
Now this process is the new generation of Internet marketing and it is
powerful.
To learn more about how you can take advantage of Web 2.0 to help build your business, check out http://mlmsteroids.mlmtrafficformula.com
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