If your experience in MLM businesses has been anything like mine, you'll have received a certain amount of training on network marketing prospecting from your upline team. Let me guess. Were you advised to make a list of friends, family and everyone you've ever come into contact with and given a handy little memory jogger, just to ensure that no unsuspecting builder, chiropractor or beauty therapist falls through the net? Then all you needed to do was tell them about your exciting new business. Great - just one problem. Why on earth should Uncle Ted or Aunt Sally show the slightest interest in joining you in your network marketing business? And if you pursue them too doggedly, that'll be the end of your invites to tea. Mixed blessing, perhaps!
Now, I'm not saying don't approach your warm market at all. Since these are people who already know, like and trust you, it's definitely worth enlisting their help and tapping into their contacts networks. The vast majority won't want to join your network marketing business - but they may well direct you to someone who does. That's a fascinating topic that I'll explore in a future article. But if your goal is to build a six or seven figure income in this industry, your network marketing list creation methods will need to extend way beyond your family and friends.
Think about it for a moment. Who exactly should you be targeting? Who are your hottest prospects, the people who have already demonstrated that they are in the market for your business, or something similar? That's right - existing network marketers. You want to find people who are in, or have been in, or are seriously looking at joining, a network marketing business. These are the people who are ready, waiting and raring to go - and who have some experience or knowledge of this industry to boot. So network marketers should be your number one target group.
Where do you find this potentially highly lucrative band of network marketers? In all sorts of places - but one thing's for sure. At any one time a whole bunch of them will be online, surfing the web for information. Information that will help them choose the right network marketing business, build their network marketing list, generate free network marketing leads, train their distributors more effectively and so on.
So the smart way to build your network marketing list is to go online and attract those prospects to you. This may sound daunting, but there's a whole myriad of ways of doing this and it can be great fun. If you enjoy writing, you can pen articles and set up a blog - but be sure to identify the key words you want to rank well with and include these in your articles. If you do this right, you could and should find yourself on the first page of Google. Or you could make some short videos and post them on YouTube and other video sites. Videos are increasingly popular as an online marketing technique and are really easy to produce. No need for a film crew here, just a handy little camcorder or webcam.
Another highly effective strategy is to contribute to forums, thereby sharing your expertise and building trust and a reputation - be careful, though, you don't want to come across as directly pitching your network marketing business. You need to be genuinely helping people and providing value. Be patient, offer useful information and build relationships - do this and your network marketing list and your business will grow.
And you can discover exactly how the top earners generate unlimited leads online to build huge network marketing lists by visiting http://www.mlmprospectinggold.com/Susan Tindale - Attraction Marketing for Networkers and Home Based Businesses
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